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      <image:caption>Omar Khan, Founder/Owner</image:caption>
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    <loc>https://www.khanconsulting.co.uk/our-services-1</loc>
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    <lastmod>2020-05-30</lastmod>
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      <image:caption>Identifying, nurturing and acquiring new clients and business opportunities to drive growth and profitability.</image:caption>
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      <image:caption>We provide experienced specialists and consultancy services for the delivery of any type of event activity.</image:caption>
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      <image:caption>The sale of broadcasting and media rights generates essential finance for major sporting events, refurbishing stadiums and contributing to the development of grassroots sport.</image:caption>
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      <image:caption>The communications landscape has never been more cluttered or complex. To cut through, brands need to be culturally relevant and promote consistent narrative.</image:caption>
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      <image:title>Latest News - Omar Khan writes on BAME representation</image:title>
      <image:caption>More action needed to address BAME representation in UK sport - August 2020</image:caption>
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      <image:caption>ECB must consider outside investment in The Hundred - May 2020</image:caption>
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    <loc>https://www.khanconsulting.co.uk/news-lma</loc>
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    <lastmod>2020-06-02</lastmod>
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    <loc>https://www.khanconsulting.co.uk/cookies-and-privacy-policy</loc>
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    <priority>0.75</priority>
    <lastmod>2020-06-09</lastmod>
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    <loc>https://www.khanconsulting.co.uk/terms-of-service</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2020-06-09</lastmod>
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  <url>
    <loc>https://www.khanconsulting.co.uk/book-a-class</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-05-12</lastmod>
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  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-19</lastmod>
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  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/fwd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589614538845-MBIPNACYP64Z5P1W0GIG/fwd.png</image:loc>
      <image:title>Our Clients - FWD - Background</image:title>
      <image:caption>Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. Over the past few years FWD has grown rapidly across the ASEAN countries and into Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia. FWD have a number of high profile sponsorship across music, sports and lifestyle. They did not have, however, a focused sponsorship strategy that provided a consistent narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589614621730-J5D467EVABHMMGO3EKI4/_DSC1531-1.jpg</image:loc>
      <image:title>Our Clients - FWD - Results</image:title>
      <image:caption>Working in partnership with start-up sports marketing consultancy Inform Network, we were invited to provide FWD with the tools to implement their sponsorship strategy. We produced a sponsorship playbook which was designed to address their business objectives, providing clear detail on the techniques needed to deliver the requirements as well as an estimated cost breakdown.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/furywilder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589402770176-TBDFQ0C4EPKRCQ8GNR4Z/betfred.png</image:loc>
      <image:title>Our Clients - Tyson Fury and Deontay Wilder - Background</image:title>
      <image:caption>Working in partnership with our New York based partner Leverage Agency, we secured the sponsorship and advertising rights to the epic rematch fight in Las Vegas between Deontay Wilder and Tyson Fury. The fight was promoted by the American Al Haymon’s Premier Boxing Champions, Bob Arum’s Top Rank and British Frank Warren’s Queensbury Promotions. At a cost of $79.99, the bout generated between 800,000 and 850, 000 pay per view buys in the United States via traditional television providers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589403413923-Q7F8GOKXRPHQ8G6RS346/83086852_1447690528729321_4027296288344113152_n-645x356.jpg</image:loc>
      <image:title>Our Clients - Tyson Fury and Deontay Wilder - Result</image:title>
      <image:caption>We secured the official betting partnership deal with Fred Done’s betting business Betfred, as well as securing a centre of the boxing canvas deal with Conor McGregor’s whisky business Proper No Twelve.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/lycamobile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589610881688-WWR4MVEUBTGS118NY32Z/missing+pic.jpg</image:loc>
      <image:title>Our Clients - Lycamobile - Background</image:title>
      <image:caption>Lycamobile are the world’s leading Mobile Virtual Network Operator (MVNO) business, with a diverse portfolio group of businesses in property, health, travel, film production and the media. Omar Khan was hired as Lycamobile’s first ever Global Head of Sponsorship and Events and became CEO, Trinidad Red Steel when the business purchased the team in the first installment of The Caribbean Premier League. The strategic change in the direction of the business identified partnership-led marketing and sponsorship as a route to market for the business globally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589880035916-QDQVRHX53NK362F08PB8/lyca-3.jpg</image:loc>
      <image:title>Our Clients - Lycamobile - Results</image:title>
      <image:caption>Consequently, Lycamobile delivered a highly effective programme in sports and entertainment marketing using Omar’s pre-existing network, with the board agreeing to restructured goals and with ROI at the heart of the investment plan. The change in direction also ran in parallel with the expansion of the business into 21 countries, generating a 40% increase in customers across the world.   Lycamobile partnered CSM as our agency of choice and successful projects were developed with West Ham United, England and Wales Cricket Board, Powerboat P1, British Asian Trust, 21st Century Fox, the Conservative Party and Rugby World Cup 2015. Lycamobile also sponsored the Jacksonville Jaguars in the NFL.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/dafabet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589609687150-41MCRBCF9V4JZSBT3U5B/dafabet.com.png</image:loc>
      <image:title>Our Clients - Dafabet - Background</image:title>
      <image:caption>Dafabet is a privately owned online gambling company based in Makati, Philippines. It is the flagship brand and subsidiary of AsianBGE. The brand name is promoted through football including via official sponsor deals with Celtic Football Club, Norwich City FC, Sunderland FC and Burnley FC. Two years ago, we were briefed by Dafabet to target eyeballs in Asia with a major focus on Indian sport. Needless to say, the sport of cricket was identified as the correct route to market.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589609812134-605VL4O6HC4UKE13R6HQ/Dafabet-PHOTO-2020-04-30-07-50-59.jpg</image:loc>
      <image:title>Our Clients - Dafabet - Results</image:title>
      <image:caption>We secured Dafabet’s first ever major sponsorship in cricket with The Caribbean Premier League in 2018. Working alongside our Indian sport partners Hampshire Sports, we have brokered deals with the The New Zealand v India Series in 2020 as well as title sponsorship of the Zimbabwe v Sri Lanka series held in Zimbabwe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/rajastanroyals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589621148572-F7ZOJD10D3GO6IVXK4DN/rajasthan.png</image:loc>
      <image:title>Our Clients - Rajastan Royals - Background</image:title>
      <image:caption>The Rajasthan Royals are a franchise cricket team based in Jaipur, Rajasthan that plays in the Indian Premier League (IPL). Founded in 2008 as one of the initial eight IPL franchises, the team is based at the Sawaii Mansingh Stadium in Jaipur. The team are sometimes considered as the ‘moneyball’ team of the IPL and won the inaugural edition of the IPL under the captaincy of Shane Warne.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589621039148-E3CMJB34PFV6X6CLUE8I/45.jpg</image:loc>
      <image:title>Our Clients - Rajastan Royals - Results</image:title>
      <image:caption>We coordinated a special ‘by invitation only’ breakfast event to launch the Rajasthan Royals Global Marketing Partners Programme in London at the Kia Oval with its global ambassador Shane Warne and Royals’ owner Manoj Badale. 40 c-suite chairpersons, CEOs and marketing directors attended the event along with members of the sports marketing press. Our event secured media coverage across ESPN, Sony, BBC and Sky Sports.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/madebysport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589622180677-EASE9J7UWVLQQI014A3L/madebysport.com.png</image:loc>
      <image:title>Our Clients - Made by Sport - Background</image:title>
      <image:caption>Made by Sport is a four-year campaign championing the power of sport to change lives and raising vital funds for organisations that are using sport to transform the lives of young people in the UK. The campaign, chaired by Justin King CBE, is delivered in collaboration with the Sport for Development Coalition, a movement made up of over 60 charitable organisations and funders with a reach into thousands of schools, communities, clubs and organisations. Made by Sport is supported by figures from inside and outside sport, shining a light on the impact that sport can have on communities across the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589622261245-9NAS76KS5QA3H9E7WQ7L/Duke+of+Sussex+speaks+to+Anthony+Joshua+at+launch+of+Made+by+Sport+1.jpg</image:loc>
      <image:title>Our Clients - Made by Sport - Results</image:title>
      <image:caption>The charity was launched to critical acclaim by HRH Prince Harry and boxers Anthony Joshua and Nicola Adams and has secured partnerships with the BBC Unsung Hero award at The Sports Personality of the Year Awards and The Great North Run as its official charity partner.       Working in an advisory capacity with the board, we continue to help deliver commercial partners, supporters and sponsors to the project</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.khanconsulting.co.uk/ourclients/telegraph</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589616786643-H5W1MZBAVFH6AI0BMS4G/sportsbook.jpg</image:loc>
      <image:title>Our Clients - Telegraph Sports Book Awards - Background</image:title>
      <image:caption>The Telegraph Sports Book Awards is the US’s primary annual promotion for sports writing and publishing. The awards exist to highlight the most outstanding sports books of the previous calendar year to showcase their merits and to enhance their reputation and profile. The Awards were originally conceived in 2002 as part of the famous National Sporting Club’s banqueting campaign programme. It has grown into a major campaign initative for the book publishing industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9596ef68dd9430c87f9558/1589616868555-CDRTM6758ADN6WIVJ2WK/bookgraphic-TSBA20%2B-%2BAutobiography%2BLonglist%2BSM%2BCards-01.jpg</image:loc>
      <image:title>Our Clients - Telegraph Sports Book Awards - Results</image:title>
      <image:caption>The sponsors and partners of the awards in 2019 included The Telegraph as title sponsor for the first time, Heineken, Getty Images, MCC at Lord’s Cricket Ground and Sky Sports. Our partnership with The Telegraph meant that we ran a tailored print and online media campaign, with extensive promotion of the short list through editorial, features and promotions as well as the subsequent main awards evening. The media value generated was in excess of 1.5 million pounds.</image:caption>
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