Khan Consulting Group Ltd
Khan Consulting
Working with brands and rights holders to provide innovative and creative marketing solutions in challenging times
We specialise in providing sponsorship and marketing services to clients in the fields of sport, media and entertainment. Working with a network of consultancies with affilates across the world – in Europe, the USA, Australia, Hong Kong, Philippines, UAE, Barbados and India – we support a range of high profile clients to create sustainable business plans and projects.
The Third Sector is very important to our business and will be of huge importance to businesses coming out of Covid 19. Empathy will be critical, with brands having to support a new customer mindset.
We currently co-own the Telegraph Sports Book Awards which is supporting The National Literacy Trust; have worked with Sporting Equals encouraging sport and physical activity within the BAME sector for the last three years; and work in a special advisory capacity with Made by Sport.
The founder and owner of the business, Omar Khan, has been a Commercial Ambassador for the Professional Cricketers’ Association (PCA) and supported the PCA Trust for the past six years.
Omar Khan, Founder/Owner
About Omar Khan
Omar has had a 25-year career in the sports and entertainment marketing sectors, working successfully on the client and agency side of the industry.
Prior to joining Lycamobile as their first ever Global Head of Sponsorship and Events, he sold his 10-year-old business to Capitalise, the Brandfan Agency in 2012. During his spell at Lycamobile he was appointed as Chief Exective Officer for Trinidad Red Steel in the first instalment of the Caribbean Premier League.
Using a McKinsey outsoucing model, Omar has secured consultancy roles working with WPP, Chime Sports Marketing and IMG, as well as advising Bet 365, Cockspur Rum, Northern Trust, Kingfisher Beer and Lycamobile on successful marketing partnership campaigns.
He relaunched his own consultancy in 2017 which continues to deliver a range of exceptional programmes for clients in the UK and across the world.
He was retained by Leverage Agency in 2018 to become their first Managing Director for the Europe, Middle East and Africa (EMEA) region. Based at the iconic Kia Oval Cricket Ground in London, he continues to be responsible for spearheading transatlantic relationships and partnerships.